The Hilversum Sound
Campaign
Made at Holland Centraal.
As a hub for creative media, Hilversum is a key European player. Technically, artistically, and commercially. Sound plays an essential role in this landscape. Professionals in Hilversum record live performances and festivals that reach audiences worldwide, while major DJs, composers, artists, and orchestras compose and produce their music here.
The Hilversum Sound campaign showcases how professionals in the media and entertainment industry collaborate with musicians to create, capture, and distribute music. It highlights the process of composition, production, broadcasting, and performance, informing residents and visitors while offering interactive experiences such as exhibitions, behind-the-scenes access, workshops, mini-concerts, and a contest to create Hilversum’s own signature tune.
The design takes inspiration from musical elements: meter, rhythm, key, and dynamics, translating these into a distinctive and impactful visual language. The motion-driven identity was developed from moving visuals, which were then adapted into static designs. We also created an iconic logo based on sound, which constantly shifts in form, symbolizing the ever-evolving nature of music. This concept and design bring The Hilversum Sound campaign to life, providing a visual stage for the city’s vibrant music industry.
The Hilversum Sound campaign visually captures the collaboration between media professionals and musicians, illustrating how music is created, recorded, and shared. Through exhibitions, backstage experiences, workshops, mini-concerts, and an interactive tune contest, the campaign immerses audiences in the sound of Hilversum, strengthening the city’s identity as a center for music and media innovation.