De Vorstin
Rebranding
Made at Holland Centraal.
De Vorstin is a leading music venue for music and media in Hilversum and is one of the main venues in The Netherlands. They are committed to creating a modern pop and media culture, focussing on soul, funk, rock, pop and hip hop. To aid this mission, a new brand identity has been developed.
To give a face to the new positioning, a dynamic brand identity has been developed in which motion plays an important role.
The building’s highly iconic architecture forms the DNA of the new identity. This has been translated to ‘spot’ and ‘stage’: Triangles, which are the foundation of the dynamic design system.
The graphic patterns in the identity express the diversity of De Vorstin.