De Vorstin
Rebranding
Made at Holland Centraal.
De Vorstin is a venue with character. Located in Hilversum, the heart of the Dutch media industry, it provides a stage for live music, club nights, and events. Its distinctive architecture served as the foundation for a new visual identity, dynamic, recognizable, and seamlessly intertwined with both the building’s DNA and the music itself.
De Vorstin is a leading pop and media venue in Hilversum and one of the key music halls in the Netherlands. Dedicated to fostering a modern pop and media culture, it primarily showcases soul, funk, rock, pop, and hip-hop. To support this mission, a new brand identity was developed.
To give the venue’s repositioning a strong visual presence, we created a dynamic brand identity where motion plays a key role. The venue’s iconic architecture became the foundation of the new identity. For the rebrand, we translated this into the concept of ‘spot and stage’—a triangular form that serves as the core of the flexible and dynamic graphic system.
